ow! sides hurt from laughter 8.29.2005

As seen on Little Green Footballs: Che Guevara's family to fight use of famed photo
With his picture on rock band posters, baseball caps and women's lingerie, Marxist revolutionary Che Guevara is firmly entrenched in the capitalist consumer society that he died fighting to overturn.

The image of the Argentine-born guerrilla gazing sternly into the distance, long-hair tucked into a beret with a single star, has been an enduring 20th century pop icon.

The picture -- taken by a Cuban photographer in 1960 and printed on posters by an Italian publisher after Guevara's execution in Bolivia seven years later -- fired the imagination of rioting Parisian students in May 1968 and became a symbol of idealistic revolt for a generation.

But as well as being one of the world's most reproduced, the image has become one of its most merchandised. And Guevara's family is launching an effort to stop it. They plan to file lawsuits abroad against companies that they believe are exploiting the image and say lawyers in a number of countries have offered assistance.

The irony is staggering. The irony, of course, is that the image of a gurilla fighter who fought to overturn capitalist governments is being litigated by Che's family using the mechanisms of those capitalist governments to protect the money flow and the intellectual property rights of that his image. The very people Che agitated putting a bullet into are now preciding over fair use of his image in commercial advertising.

And of course if some of that money can be funneled to a communist government who has no money--I guess because they've "evolved beyond the need for material things", unless it's materials such as medicine and hospital gear and food--then it's a good thing.

Viva la revolucion!

posted by William Woody at 10:28 AM

Post a Comment Home

A moderate conservative living in the left coast, surrounded by the sureal, wonders if there is a sane life living amongst those who have lost touch with reality.

View Profile
Recent Items:

those who live in glass houses should not throw st...
the major media verses the bloggers
something funny happened on the way to the voting ...
hollywood (finally) guts the angry left
fun with statistics
another odd fact
odd facts
compare and contrast
education and "extremism"

Powered by Blogger